Jumat, 06 Juni 2008

Overcoming a Scarcity Mindset

If you really want to succeed in Internet marketing, you'll need to operate from a mindset of abundance not scarcity. The difference between whiners and winners is that whiners blame everything and everyone but themselves for their shortfalls. Winners, on the other hand, focus on what they already have and see mistakes as important learning experiences they need to learn from in order to succeed.

Have you ever known anyone who operates from a scarcity mindset? These people seem to be running on a treadmill that never takes them anywhere, even though they always seem to be out of breath from the journey. They can be real downers if you hang out with them.

Let me tell you the true story of two copywriters ....

Elaine is a copywriter in waiting who never seems to get her business off the ground. It's been two years since she's "launched" her copywriting website, but she hasn't earned more than a few hundred dollars since she's started. She's always seeking advice from successful marketers. But, when they give advice to her, she negates it and doesn't follow through. She has burned bridges with just about everyone who has tried to help her because she finds fault with everyone and everything. She's so focused on scarcity that she's become paralyzed.

Then there's Sue. Sue attracted her first client within 30 days of becoming a copywriter. Right away, she began making money...lots of it. She became so busy, in fact, that it took her nearly two years to launch her website. Her enthusiasm for copywriting was evident to those around her, and she's built her business on word-of-mouth referrals and repeat clients. Sue observed and listened to the successful people around her, and as a result her business is thriving.

Sue knows something that Elaine just can't seem to comprehend. People gravitate toward what they focus on. I'm not talking about some New Age philosophy here. It's basic psychology. If you're obsessed with what you don't have, you won't move one inch toward what you want to have.

That's why many first-rate entrepreneurs break away from the negative people in their lives on their way to the top. They know that the difference between a whiner and a winner is the difference between "I can't" and "I will." They won't stand for anyone whispering "You can't" in their ears on their way to the top.

If you want to move toward success, you'll need to follow some action steps to move closer toward your goal.

1) Eliminate the whiners in your life. If you can't get rid of them entirely, avoid them as much as possible. Whatever you do, don't rely on them for business advice.

2) Focus on the small successes to fuel your journey.

3) Surround yourself with people who are doing what you want to do.

Remember, some people just refuse to succeed. Others refuse to fail. Although there are no surefire guarantees in life, you can-through your mindset-put the odds of succeeding in your favor. Are you a whiner or are you a winner? Change your outlook and you'll change the outcome.

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